ARTRAGE, one of Western Australia's longest-standing not-for-profit arts organisations, has generated an impressive $180.4 million economic impact in 2023/2024, as highlighted in its latest report, prepared by Culture Counts. This cultural impact is driven by ARTRAGE’s flagship events, particularly the FRINGE WORLD Festival, alongside Rooftop Movies and Rooftop Encore.
The 2024 FRINGE WORLD Festival, held from January 19 to February 18, drew nearly 593,000 attendees to both free and ticketed events, emphasising its role in boosting the local economy, enhancing the cultural landscape, and fostering community engagement.
As a key cultural institution, ARTRAGE's initiatives directly benefited the local economy, with FRINGE WORLD alone generating millions in revenue for artists, venues, and related businesses.
ARTRAGE also maintained a robust employment presence, creating jobs for 664 staff and contractors, with additional roles stimulated by the economic activity around the events. Local businesses benefited significantly, with 72% of surveyed establishments Northbridge and the Perth CBD reporting positive economic impacts from the festival.
ARTRAGE’S audience feedback is fundamental to its development and survey respondents scored ARTRAGE produced events highest in 'Captivation' (89/100), 'Presentation' (88/100), 'Cultural Contribution' (87/100) and 'Safe' (87/100) in the aggregate sample. Demonstrating that ARTRAGE audiences felt engaged, that events were well produced and presented, that it was an important addition to the cultural landscape and that it made attendees feel safe and welcome.
Key statistics from the 2023/24 Impact Report:
- $180.4 million in multiplied economic impact
- 96% respondents report an overall positive experience
- Total of 329,076 ticketed attendances at ARTRAGE events
- 96% respondents agree FRINGE WORLD Festival events were well produced and presented.
- 93% respondents agree FRINGE WORLD Festival provides an important addition to the cultural life of the area.
- 86% of FRINGE WORLD 2024 respondents reporting to be previous attendees with 14% attending for the first time, demonstrating a loyal audience base and an ability to attract new audiences.
Read the full 2023/24 ARTRAGE Impact Report.