FRINGE WORLD sets its sights on Singapore
Singaporean millennials will be enticed to visit Perth for FRINGE WORLD Festival through a competition and digital marketing campaign launched today.
The marketing campaign has the potential to reach more than 700,000 people with 20 prize packages on offer that include return flights, accommodation at Doubletree by Hilton in Northbridge and tickets to a range of FRINGE WORLD 2020 Festival shows.
Sharon Burgess CEO of Artrage Inc, the presenter of FRINGE WORLD, said that that FRINGE WORLD is excited to be working with top international advertising agency BBH to deliver the campaign.
“FRINGE WORLD is an annual event that has grown massively and is embraced and cherished by the people of Perth. This competition will now expand our reach into new markets internationally,” Ms Burgess said.
“The competition promotes FRINGE WORLD as a destination for Singapreans to escape their every-day life, and visit a place where fun and festivities are king.”
FRINGE WORLD has received a one-year sponsorship deal with the State Government, through Tourism WA, to deliver the competition and associated marketing campaign to attract Singaporean visitors to the 2020 Festival.
Western Australian Tourism Minister Paul Papalia said Singapore was one of the State’s key international markets.
“By extending the marketing of this festival to Singapore, we hope to see even more people travelling here in future to experience this exciting event,” he said.
To view the competition visit escapetofringe.world
FRINGE WORLD thanks its Escape campaign partner, Doubletree by Hilton.
FRINGE WORLD gratefully recognises the support of its Festival partners including Principal Supporter Lotterywest; Government Partners The Department of Local Government, Sport and Cultural Industries, the City of Perth and Tourism WA; and Principal Partners Woodside and Gage Roads Brewing Co.
The 2020 FRINGE WORLD Festival will feature more than 700 events and be held from 17 January to 16 February at more than 150 venues across Perth and wider WA.
All FRINGE WORLD tickets are on sale now at fringeworld.com.au
FRINGE WORLD is the third largest Fringe festival in the world and the largest annual arts event in WA.
Sian Collins, FRINGE WORLD Publicist
Phone: 08 9227 0599 / 0413 430 430
KEY FESTIVAL DATES
Nov 14: All 2020 FRINGE WORLD Festival shows on sale
Dec 5: 2020 Festival Guide released
Jan 8: The West Guide to Fringe released
Jan 17 – Feb 16: 2020 FRINGE WORLD Festival
Pictured above: by John Marshall
Pictured icons: by Cam Campbell