Reduce, Reuse & Raise a Cup: FRINGE WORLD X Bettercup

Sat, Jan 25 2025
FRINGE WORLD are stoked to be partnering with Bettercup on our mission for a sustainable festival.

What better way to fill your cup than with balmy summer night full of Fringe goodness - whilst doing good for the planet?!? 

Enter Bettercup - the local legends making the world a better place, one glorious sip at a time.

Say goodbye to single-use cup waste and hello to locally made, high-quality reusable cups designed to keep the good vibes flowing without costing the planet. This partnership underscores FRINGE WORLD’s ongoing commitment to a sustainable festival experience, making each sip a step towards meaningful change.

FRINGE WORLD is thrilled to partner up with the female-founded, award-winning, purpose-led pioneers at Bettercup as it reinforces our dedication to making the festival greener and cleaner.

These cups aren’t just pretty—they’re built for hundreds of uses, letting festival-goers sip, dance, and cheers their way to a greener future. Every drink you enjoy is a little victory for the environment, proving that small actions can make a big impact. WOW sustainable slay.

So far, the sturdy yet sleek cups have survived raucous applause whilst being cradled awkwardly in arms, oh so many refills of the finest drops and endless slurps, swigs n sips.

Tim Slack, Fringe Operations Coordinator and keen cup correspondent, had this to say...

"For many moons, cups, whether small or large have cause great grief for festivals and events alike. They break. They go missing. They melt in a hot dishwasher.

Not anymore. Not for FRINGE WORLD.

Bettercup, the better reusable cup company based out of Melbourne, have seamlessly integrated themselves into the great success that is FRINGE WORLD 25.

Reusable, stylish, durable and robust. Everything a patron wants when they take a refreshing glug to quench their thirst.

Their Australian-made cups have been a smash hit so far this festival. And there’s no better feeling than having a refreshing beverage AND helping to eliminate single use plastic at the same time.

I owe my heart to the Bettercup team, thank you for making the lives of those who focus so intently on cups, so much easier.”

 

Fill your cup (literally and metaphorically) and head on down to The Pleasure Garden today.

Huge thanks to the team at Bettercup for their support of FRINGE WORLD and our humble planet.

 

 

Images by See You Shine Photography